Google SMS Channels is Google’s solution to SMS groups message broadcasting and subscription. This service enables you to get content from Google, Google partners, and all other websites and blogs with RSS support.
This is a free service. You don’t pay anything to send or receive messages using Google SMS Channels website. When you post a message to your channel, all the members of your channel get the message forwarded for free. Any Indian mobile number will work with this service. And you can change mobile number used with Google SMS channel anytime.
Google SMS Channel uses the normal number 9870807070, and not the premium short codes. So any SMS charge you incur is as low as you sending an SMS to your friend. There is no charge for receiving the updates.
SMS tariff charges may apply when you configure the service or publish to a channel using a mobile phone. Most of you don’t do this unless you want to start a new channel.